TOYIN ADEYEMI
Copywriting & Graphic Design
Chosen from hundreds of applicants, I launched my copywriting career as an Executive Copywriter for beauty and jewelry ads at Macy's East Herald Square in New York City. At that time, in my early twenties, I had the hybrid sensibility of a girl raised in the Pacific Northwest by two enterprising academics from Nigeria. At Macy's, I quickly distinguished myself with short, snappy ads that captured brand messaging in engaging ways. Later, as an Editorial Manager at a Northwest-based financial institution, I led the copywriting team and contributed high-performing copy across various channels. Most recently, as the founder of ALCG, I've designed numerous creative assets based on a comprehensive, long-term content strategy.
This copy was written for the affiliate partnership program with BECU.
Click each image to access the copy.
Tasked with attracting more visitors to a new branch location in Mercer Island, WA, I created friendly and inviting copy that effectively conveyed information to support the business goals. The advertisement performed well and resulted in a significant increase in visitors after it went to print.
Since this book includes multiple beauty vendors, there were fewer restrictions on voice and tone, which allowed for greater creative possibilities.
IG Reel for ALCG BOOKS
Word art inspiration with music.
A short, punchy headline with body copy that succinctly supports the project goals.
After meeting with our CHANEL vendor, creative lead, and other project stakeholders, I wrote copy for this ad that later appeared in a New York City-based newspaper.
The holiday catalog presents a wide array of jewelry, accompanied by essential legal and compliance legalese.
LinkedIn Reel for ALCG BOOKS
B-roll with music and captions.
